360 Integral
Digital Marketing Executive
Campaigns and digital projects; coordination of a platform for a Lenovo and TD SYNNEX contest, execution of Samsung activations and regional campaigns across Costa Rica, Guatemala and Mexico.
Digital marketing · Creative operations
Creative judgment.
Digital mindset.
Applied AI.
I’m Luis Cascante Rojas. I connect strategy, audiovisual production and technology to take campaigns and projects from brief to delivery.
FROM IDEA TO EXECUTIONLC / 01
01Strategy
02Creativity
03Applied AI
Technology expands the possibilities.Judgment guides the outcome.
Experience across disciplines
16↗accounts · Grupo A
3↗countries · regional campaigns
16↗stages · prospecting method
01 / Selected projects
Ideas turned into
concrete work.
A selection of campaigns, solutions and processes. Each case explains the challenge, my contribution and the outcome.
02 / My approach
AI is a tool.
Judgment is my contribution.
I use AI to build solutions and make processes repeatable. My role is to understand the need, define the direction, coordinate execution and review the delivery.
01
Understand before producing
Translate business goals into a clear brief, with scope, priorities and success criteria.
02
Design a way of working
Connect strategy, tools and people; document instructions and rules that can be reused.
03
Create, review and refine
Direct AI-assisted execution, reviewing brand consistency, content, formats and functionality.
04
Deliver and follow up
Coordinate approvals, check deliverables and measure results when data is available.
03 / Experience and tools
A creative foundation.
A connected perspective.
I hold a Licenciatura in Audiovisual Production and work across digital marketing, project coordination and content. My experience combines regional campaigns, sports brands, activations and AI-assisted solutions.
I’m interested in teams where I can connect creativity, operations and technology to solve concrete problems.
View my background on LinkedInGrupo A
Social Media Lead
Digital strategy for 16 accounts, audiovisual content for Reebok Costa Rica, and creative development of the nationwide Estilo sobre Ruedas campaign.
San Martín de Porres Clinic
Communications Lead
Digital communications and TikTok content. The account grew from zero to 59,500 followers in three months; one video reached 17 million views.
Independent production
Freelance Audiovisual Producer
Branded content, event coverage, proposals and advertising adaptations for sports and retail projects.
AI and workflows
Claude · Claude Code · Codex · Magnific
Instructions · Skills · Quality assurance
Marketing and measurement
Google Ads · Meta Ads · HubSpot
LinkedIn Campaign Manager · Google Analytics
Production and web
Premiere Pro · After Effects · Photoshop
Lightroom · Canva · WordPress
Education
Licenciatura in Audiovisual Production
Universidad San Judas Tadeo
Digital Marketing and SEO · Universidad Latina
Languages
Spanish · Native
English · Intermediate B1
Italian · A2
04 / The next project
Sound judgment.
New possibilities.
Looking to connect marketing, creativity and applied AI in your team? Let’s talk about how I can contribute.